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10 Tips For Promoting Through Ezine Articles
By: Michael Southon, Fri Jun 9th, 2006
What's the most powerful marketing technique on the Web? Search
Engine positioning? Perhaps. But did you know that some of the
most successful web marketers don't bother much with the Search
Engines?
They put most of their effort into another technique that's just
as powerful and is much more under their control.
They write Ezine Articles.
There are tens of thousands of Ezines being published every
month, with a collective audience of millions.
And the editors of most of those Ezines are all looking for
quality content for their newsletters.
If you master this technique you can get your name and your
website URL in front of 100,000 or even a million readers.
Right now there's a shortage of good Ezine Articles.
So, if you write well and you know how to do research on the
Internet, there's a huge market waiting for you.
But there are some tips for writing and publishing Ezine
Articles. Here they are:
(A) Writing Your Ezine Articles:
(1) Pick a topic that you know something about (however little)
and then go to the Search Engines and find as many websites as
you can that deal with that subject.
As well as collecting information for your article, make a note
of any URLs that offer free resources dealing with the topic of
your article. Include those URLs in your article.
(2) Once you've done the basic research, write the title of your
article in the middle of a blank page and circle it. Then jot
down your information in lines that radiate out from your title,
like the spokes of a wheel. This technique is called 'Mind
Mapping' and it's a very effective way of organizing your ideas.
You can find more information on Mind Mapping at:
http://www.mind-map.com/
(3) An increasing number of Ezine Publishers will not accept
articles that are promoting a product you sell. So, keep your
article free of affiliate links; avoid mentioning any products
or services for which you receive a commission.
(4) At the end of your article, attach a 5- or 6-line 'Resource
Box' that includes your website URL and/or your email address.
(5) When you have finished your article, do NOT send it off
straight away. Let it lie fallow for 2 or 3 days and then come
back and read it again. You'll be amazed at the improvements you
can make. Those final improvements are what makes the difference
between an article that gets published and one that doesn't.
(B) Publishing Your Ezine Articles:
(6) There are two ways of getting your articles published:
'Individual Submissions' and 'General Distribution'.
'General Distribution' will get your article in front of many
more readers, per unit of effort expended, than 'Individual
Submission', and I suggest you use this method before making
Individual Submissions.
There are basically two kinds of 'General Distribution':
Announcement Lists and websites.
Here are some Article Announcement Lists:
article_announce-subscribe@egroups.com
free-content-subscribe@onelist.com
publishinyours-subscribe@onelist.com
articles_archives-subscribe@egroups.com
Here are some Websites that provide Free Content to Ezine
Publishers:
http://216.147.104.180/articles/submit.shtml
http://www.ezinearticles.com/ http://www.ideamarketers.com/
http://www.isyndicate.com/ http://www.mediapeak.com
http://www.MakingProfit.com/articles/
http://www.web-source.net/articlesub.htm
(7) Once you've used these 'General Distribution' techniques,
then submit your article to individual Ezines.
However, before making individual submissions, find out (a) if
the Ezine Publisher accepts article submissions, (b) what the
Publisher's guidelines are for article submissions.
My free Ezine Directory gives you this information, 'The Free
Directory of Ezines':
http://www.netmastersolutions.com/
I have also produced an eBook called 'Get Published! The
Directory of Ezines that accept Article Submissions' and you can
download it free at:
http://www.netmastersolutions.com/getpub.html
(8) Format your article to 65 characters per line and make sure
it contains no spelling mistakes. With the availability of
spell-checkers there's really no excuse for spelling mistakes.
If your article does contain spelling mistakes, many Publishers
will just discard your article.
(9) Don't submit articles to the same Ezine Publisher more than
once a month.
(10) Address the Ezine Publisher personally, and make sure that
the message accompanying your article is very courteous - you're
asking the Publisher to read your article and give you some of
her valuable time and she probably gets dozens of article
submissions a week.
Every success to you!
(c) 2000, by Michael Southon
About the author:
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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to get massive free publicity and dramatically
increase traffic and sales. Click here to find out more:
http://216.147.104.180/articles/submit.shtml0
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