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10 Successful Strategies For Profitable Sales Letters
By: Grady Smith, Wed Jan 11th, 2006
1) Start with a headline. Right up front give your products
strongest benefit. Make a promise in your headline, and then
explain how the promise and benefits work to the customers
potential in the body of your sales letter.
2) Tell a story. Give a little of yourself in your sales
presentation. Let the reader know you, your hopes and dreams.
Share the disappointments you encountered along the way, and
divulge how you overcame them. Nothing endears a reader and
turns them into a customer quicker than knowing who they’re
handing their money to.
3) Sell your product hard. Grab your products best benefits and
assemble them into easy to skim exciting mini bulleted
headlines. I’ve often purchased products online after reading
the first three benefits and seeing one or two I need.
4) Give the reader something to think about. Present them with
questions that keep them interested and make them think. “Are
you ready to take your business to the next level”? “Are you
willing to invest in your financial future?” “Can you really
afford to walk away from this offer”?
5) Sell your product with confidence. Assume that anyone with
any sense is going to buy your product. Use phrases like “With
your order today.” This is an assumptive phrase. Everyone wants
to act like they know what’s going on, and some will even feel
wrong not having the product because your sales letter presents
it like there’s no other option for them.
6) Write your sales letter from your customer’s perspective. Put
yourself in his or her shoes as you compose it and really feel
what someone visiting your site is feeling.
7) Place strong calls to action and offer additional bonuses for
ordering now. You’ll see this on every infomercial you watch.
Bonuses worth ten times the cost and large flashing letters that
scream order now! A call to action instructs to act now, and it
works! Plus, if the potential customer doesn’t order at that
instant, chances are slim they’ll make the purchase later.
8) Give multiply ordering opportunities. Make it easy to pay by
placing links in multiple places. Use bold print to make them
stand out. Create a mini headline for your order link that makes
it hard to resist clicking it.
9) Appeal to the reader’s dream. Center in on what they hope to
accomplish by visiting your site, and tell them how you’re going
to give it to them. If your classified ad was for an offer to
make money online, then you know these people have dreams of
working in their underwear. Address that dream, and you’ve made
yourself a customer.
10) And finally, offer a strong satisfaction guarantee, and
you’ve got a sales letter that grabs the reader by the throat
and doesn’t let go until they input their credit card
information.
About the author:
Grady Smith offers 4 FREE e-books to build your business FAST!
http://www.mountainhighpub.com Get 3 FREE secrets to super
charged sales letters that makes you BIG profits! Grady now
offers his copywriting services, and will give you a FREE
critique of your current sales materials:
http://www.mountainhighpub.com/copywriting.html